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Lavender,or any color that is really soft that is mixed down with white could potentially be a difficult color to lay in, especially if the skin your working with is on the darker side, If the skin your tattooing is light and your still having trouble, you may want to try a few different options.

It's possible it could be a bad bottle of ink but with as much ink as I use, I have never ran into a bad bottle of ink from Eternal, Intenze, or Fusion. So I'm ruling that one out.

You may want to try a different technique when using a color like that, slow your hand movements down a little bit and make sure it's getting packed in correctly. Sometimes we could tend to move to fast and it's just not getting put in right. If that doesn't work you could try something on the opposite end of the spectrum and turn the machine up and hit it a bit harder. If you try different techniques you may come across one that works for you, if not maybe consider trying a different brand of lavender,and if that doesn't work for you,pick up a bottle of Grape by Intenze, it's not so soft, but I like it because it's a richer looking form of Lavender. If non of that works, I don't know what to tell ya.
But a lot of it could have to do with the skin tones you are tattooing on. If someone is to dark and wants some soft colors, I typically give my opinion to them and try and talk them out of color and just go with Black and grey. Sometimes it could come down to telling the client "if we do it, it will look like crap". And that usually gets there attention and then you could have a chance to do whats right for the specific tattoo. So you, as the artist sometimes needs to speak up and make judgment calls. I'm not saying that this is your case but I'm just making some points that you or anyone can take into consideration.

i have ran into this kinda thing before, and for me what works, is i will move over the area fast and kinda light, almost like puting in a grade shade, but basically im just trying to open the pores without tearing up the skin. then i will move on to a different part of the tattoo, and after a little bit, ill go back into the problem part, with the machine hitting a little harder but running a little slower, i will slowly brush it in, it usually works for me, but thats just how i do it. hope that helps